construction or identification of meaning according to the relations of signs that constitute the meaning- spectrum of the culture."
6. Some signs carry with them larger cultural meanings, usually very general; these are called, by Roland Barthes, "myths", or second-order signifiers. Anything can be a myth. For example, two-story pillars supporting the portico of a house are a mythic signifier of wealth and elegance.
7. Structuralism introduces the idea of the 'subject', as opposed to the idea of the individual as a stable indivisible ego. To quote from Kaja Silverman in The Subject of Semiotics, "The term 'subject' foregrounds the relationship between ethnology, psychoanalysis, and semiotics. It helps us to conceive of human reality as a construction, as the product of signifying activities which are both culturally specific and generally unconscious. The category of the subject thus calls into question the notions both of the private, and of a self-synonymous with consciousness. It suggests that even desire is culturally instigated, and hence collective; and it de-centers consciousness, relegating it... to a purely receptive capacity. Finally, by drawing attention to the divisions which separate one area of psychic activity from another, the term 'subject' challenges the value of stability attributed to the individual. The value of the conception is that it allows us to 'open up', conceptually, the inner world of humans, to see the relation of human experience to cultural experience, to talk cogently of meaning as something that is structured into our 'selves'." There is no attempt here to challenge the meaningfulness of persons; there is an attempt to dethrone the ideology of the ego, the idea that the self is an eternal, indivisible essence, and an attempt to redefine what it is to be a person. The self is, like other things, signified and culturally constructed. Post-structuralism, in particular, will insist that the subject is "de-centered".
8. The conception of the constructed subject opens up the borders between the conscious and the unconscious. The unconscious itself is not some strange, impenetrable realm of private meaning but is constructed through the sign-systems and through the repressions of the culture. Both the self and the unconscious are cultural constructs.
9. In the view of structuralism our knowledge of 'reality' is not only coded but also conventional, that is, structured by and through conventions, made up of signs and signifying practices. This is known as "the social construction of reality."
10. There is, then, in structuralism, a coherent connection among the conceptions of reality, the social, the individual, the unconscious: they are all composed of the same signs, codes and conventions, all working according to similar laws.
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